How does a doctor persuade an anti-vaxxer to vaccinate their child? How can an advocate for gun control ever understand a member of America’s National Rifle Association? How can you have better arguments with your partner? All these questions and more can be solved by good communication, as Charles Duhigg explains in his new book, Supercommunicators. In our exclusive interview, available to read on our ESU members’ hub, he shares some of the lessons he’s learned on how anyone can up their communication game. Find out more about becoming a member here.

Image credit: Glenn Matsumura