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Home > News and views > Alastair Campbell on why confidence matters

Alastair Campbell on why confidence matters

We are thrilled that Alastair Campbell, broadcaster, journalist, strategist, and former spokesman for Tony Blair and the Labour Party, has allowed us an exclusive excerpt of his new book for our member-only online hub.

In it, he talks about the importance of effective communication in creating tangible change – and how confidence is such a core part of that. Highlighting the enormous value that many public schools place upon confidence – expecting children to speak up in class and actively promoting debating and public speaking – he points out that it should be no surprise that Eton has produced three times as many prime ministers as the Labour Party has in its entire 120-plus-year history.

Arguing that we have a responsibility to instil self-confidence in all young people, not only the lucky few, he also shares his top tips for confidence building.

Read the full piece here or find out more about becoming a member here.


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